IN SITU
—Visual identity
Website
Implementation
2023
IN SITU is an art consultancy for site-specific public art projects in Denmark. Based on the vision that art, when related to a specific place, has a potential that goes far beyond its ability to stimulate the aesthetic sense, IN SITU has been working since 2006 on the realisation of unique art projects in architecture and urban spaces.
The visual identity mixes classic and contemporary elements to express IN SITUs ethos of durability, potential and dialogue. Each of the letters of the logo are made up of two shapes that form the name when brought together. A tilted “S” symbol is the shorthand for the logo.
The colours of the visual identity mixes a dark brick red, so prevailant in Danish architecture with a soft grey and a digital green.
The website showcases the impressive amount of projects IN SITU has realised over the year.